30- Vera Lester, Meaningful Work Coach

Vera Lester does a lot of things. As a Meaningful Work Coach, she supports clients One-on-One, offers business coaching for owners and small groups, facilitates team retreats, and speaks at conferences and meetings. All of this activity is dedicated to making work matter -- creating careers and companies that improve lives and make meaningful impact on the world. 

Vera Lester knows work is such a big part of our lives that being in the wrong role can turn us into zombies or burn us out. She believes every person has a unique calling and is obsessed with helping passionate professionals find and pursue it. 

In this episode, we discussed the nuts and bolts of strategic planning for small businesses. While we did discuss tactics like when is the right time to put something on the calendar and how to evaluate if that project is really worth your time and money, we also discussed how to connect with your purpose, why celebrating small milestones is important (listen for my groan in being reminded of why this important), and much more. We explored why annual strategic planning is not too corporate or too capitalist for even the smallest of businesses. 

We promised to list several things in the show notes during our discussion. Here they are: 

- After the Ecstasy, the Laundry by Jack Kornfield - https://a.co/d/6QHlDuo

 

- Gallup Strength Finder -- and the accompanying book Strengths 2.0 - https://a.co/d/ar6CrKT

 

- The Four Tendencies, which I remembered as "The four personalities" : https://gretchenrubin.com/books/the-four-tendencies/

https://gretchenrubin.com/four-tendencies/

 

- Becca Rich, holistic time coach -- https://www.theholistictimecoach.com/

 

- Drive: The Surprising Truth About What Motivates Us - https://a.co/d/ikfqr3F

 

-Vera built a quick opt-in for folks to download the visioning exercise. That link is here: https://mailchi.mp/8a95477288e3/nhykgxms5k

 

 

You can learn more about Vera at her website: https://veralester.com/