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Making Good is the podcast of Church Alley—a small business in New Orleans, LA. This podcast talks about all things small business, including nutrition, challenges, and learning from each other. We hope to share information and conversations that empower small business owners to take care of themselves so they can make good on serving their communities. Church Alley opened as a cafe in 2013, serving delicious locally roasted coffee, homemade pastries, and lunch. In 2020, we expanded our offerings by partnering with over a dozen local small businesses looking for new ways to stay in business. We met so many amazing people doing good work and we couldn’t keep the conversations to ourselves! The cafe closed in November 2024. Church Alley continues as a pantry line that can be found around New Orleans and as a small nutrition & habits coaching business. Small business owners face higher rates of autoimmune disease and are more likely to be dyslexic and have ADHD than the general population. This podcast shares good information for small business owners to take care of themselves so they can keep serving.
Episodes
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Vera Lester does a lot of things. As a Meaningful Work Coach, she supports clients One-on-One, offers business coaching for owners and small groups, facilitates team retreats, and speaks at conferences and meetings. All of this activity is dedicated to making work matter -- creating careers and companies that improve lives and make meaningful impact on the world.
Vera Lester knows work is such a big part of our lives that being in the wrong role can turn us into zombies or burn us out. She believes every person has a unique calling and is obsessed with helping passionate professionals find and pursue it.
In this episode, we discussed the nuts and bolts of strategic planning for small businesses. While we did discuss tactics like when is the right time to put something on the calendar and how to evaluate if that project is really worth your time and money, we also discussed how to connect with your purpose, why celebrating small milestones is important (listen for my groan in being reminded of why this important), and much more. We explored why annual strategic planning is not too corporate or too capitalist for even the smallest of businesses.
We promised to list several things in the show notes during our discussion. Here they are:
- The Four Tendencies, which I remembered as "The four personalities" : https://gretchenrubin.com/books/the-four-tendencies/
You can learn more about Vera at her website: https://veralester.com/
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